avatar for Lori Croy

Lori Croy

Missouri Department of Commerce & Insurance
Director of Communications
Lori is the director of communications for the Missouri Department of Commerce and Insurance. Her focus is on helping Missouri citizens understand “who we are, what we do and how we can help them.”  In addition, she is responsible for communicating with industry partners in the areas of insurance, banking, credit unions and professional licensing to ensure the protection of consumers while also maintaining a safe, level and competitive playing field.

She also has 24 years of experience in higher education and private consulting. Lori is interested in a truly integrated communications strategy - taking down the traditional departmental silos and putting the needs of the audience first.

22 years ago, she created the Web Communications department at the University of Missouri. Starting with a team of 2, merging the digital communications with the publications department and growing the Mizzou Creative department to a team of 25, she amassed a tremendous amount of real-world experience.

Specialties: Team building and management, production processes, online branding and identity, integrated communications, marketing, social media, and public speaking.