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Tuesday, September 17
 

TBA

Pre-Training Workshops
Tuesday September 17, 2019 TBA

7:45am

Registration & Continental Breakfast
Sign-in, pick up your workshop materials, and grab some coffee. Sessions will begin at 8:00.

Tuesday September 17, 2019 7:45am - 8:00am
Georgetown University Hotel & Conference Center 3800 Reservoir Rd NW, Washington, DC 20057, USA

8:00am

Workshop A: Strategic Communications & Storytelling to Inspire and Engage Employees - led by HATTAWAY COMMUNICATIONS
 
This session will explore the motivating power of strategic communications, which speaks to the hopes and values of your audience in order to connect with them in a meaningful way. It will also explore the power of storytelling to help you make sense of a given situation and understand what role you play within your organization.

In this interactive workshop, you will learn to motivate and connect with employees with three simple steps:

  • Frame it first: The first thing you say about a topic influences all of the perceptions and judgments that follow
  • Emphasize the positive: use positive language to describe the information you are communicating
  • The science of storytelling: create exciting and interesting stories to motivate and emphasize positive communications
 
Eric Zimmerman, Director
HATTWAY COMMUNICATIONS


Speakers
avatar for Eric Zimmerman

Eric Zimmerman

Director, Hattaway Communications
Eric leads research-based message and strategy development for global institutions including the Ford Foundation, Rockefeller Foundation, World Health Organization and the California Endowment. Prior to joining Hattaway, Eric was an analyst at the Benenson Strategy Group, where he... Read More →


Tuesday September 17, 2019 8:00am - 10:00am
Georgetown University Hotel & Conference Center 3800 Reservoir Rd NW, Washington, DC 20057, USA

10:00am

Morning Refreshments & Networking Break
Stand up and stretch and grab some refreshments as we switch over to the next workshop

Tuesday September 17, 2019 10:00am - 10:15am
Georgetown University Hotel & Conference Center 3800 Reservoir Rd NW, Washington, DC 20057, USA

10:15am

Workshop B:How to Create Videos That Will Motivate, Inspire, & Drive Change - led by ANTICIPATE MEDIA
In this informative and hands-on session, you will learn how to create an internal training film that moves and inspires your audiences by building a project proposal that has all the critical elements to success. We will work through an emotion-first methodology, which science proves enables people to better remember your message.

Participate in an exercise to plan your cinematic training project proposal within a government environment. Learn how to build consensus, follow established laws & policies, satisfy a diverse group of stakeholders, and make a real difference with the finished product.

Following the interactive workshop, you will learn how to:
  • Assemble the building blocks of your storyboard for your training project: introduction, “movie trailer”, content, emotional call to action, and reflection
  • Identify your team members - both contractors and internal personnel who will make the project move from concept to reality
  • Build a script that works; one that is rooted in the latest intelligence and sector-wide best practices, and is adaptable if your project’s goals change
  • Adapt to limited budgets and resource constraints, in order to best steward taxpayer funds
  • Tips for addressing key creative pillars: story, cinematography, music/sound, emotion/drama, graphics, diversity, project length, and pacing
  • Build an effective communication strategy to ensure a successful launch and socialization of your end product
  • Successfully distribute your work using the best channels to engage your audience

Paul Antico, Film Producer
Anticipate Media 
 


Speakers
avatar for Paul Antico

Paul Antico

Film Producer, Anticipate Media
Paul has been creating digitally based art in some form for over 35 years, and has been a professional internal and external communicator for nearly 30 years. Paul is also a skilled emergency response planner, and a counterterrorism professional who knows how to marry art, science... Read More →


Tuesday September 17, 2019 10:15am - 12:15pm
Georgetown University Hotel & Conference Center 3800 Reservoir Rd NW, Washington, DC 20057, USA

12:15pm

Lunch On Your Own, But Not Alone
Need recommendations for lunch? Visit the ALI staff at the registration desk.  

**Everyone is financially responsible for their own lunch.

Tuesday September 17, 2019 12:15pm - 1:15pm
Georgetown University Hotel & Conference Center 3800 Reservoir Rd NW, Washington, DC 20057, USA

1:15pm

Workshop C: Breaking the Norm When Creating Employee Experiences - led by BLACKSTONE FEDERAL
As employees come to expect more engagement and positive experiences in terms of efficiency and engagement, it is critical that the federal government embed employee engagement into how they create a positive employee experience.

Learn how to create a great employee experience, including how to:

  • Recognize the expectations around providing “good” employee experience and why it is critical for everyone to do
  • Use examples from top companies that are providing excellent employee engagement
  • Implement employee experience practices into your team’s processes so that employees develop a lasting, positive impression


Kristina Britt, Manager of Creative
Blackstone Federal 

Speakers
avatar for Kristina Britt

Kristina Britt

Manager of Creative, Blackstone Federal
Hey there, I’m Kristina Britt. I lead the creative and design practice, Blackstone Studios, for Blackstone Federal in Arlington Virginia, where we work hand in hand with the Department of Homeland Security.I wasn’t always working in the Federal Government…in fact, a just a few... Read More →


Tuesday September 17, 2019 1:15pm - 3:15pm
Georgetown University Hotel & Conference Center 3800 Reservoir Rd NW, Washington, DC 20057, USA

3:30pm

Close of Workshop Day
Tuesday September 17, 2019 3:30pm - 3:30pm
Georgetown University Hotel & Conference Center 3800 Reservoir Rd NW, Washington, DC 20057, USA
 
Wednesday, September 18
 

TBA

General Session, Day 1
Wednesday September 18, 2019 TBA
Georgetown University Hotel & Conference Center 3800 Reservoir Rd NW, Washington, DC 20057, USA

8:00am

Registration, Networking & Continental Breakfast
Sign-in, pick up your materials and enjoy a continental breakfast before we start the day.

Wednesday September 18, 2019 8:00am - 8:30am
Georgetown University Hotel & Conference Center 3800 Reservoir Rd NW, Washington, DC 20057, USA

8:30am

ALI Welcome & Announcements
We're thrilled to have you join us.
Please tweet using #ALI_ICGov

Wednesday September 18, 2019 8:30am - 8:40am
Georgetown University Hotel & Conference Center 3800 Reservoir Rd NW, Washington, DC 20057, USA

8:40am

Chairperson's Welcome & Peer Networking - led by BLACKSTONE FEDERAL
Get to know your fellow peers, their biggest employee engagement & internal communication challenges and a few fun facts.

Kristina Britt, Manager of Creative
BLACKSTONE FEDERAL

Speakers
avatar for Kristina Britt

Kristina Britt

Manager of Creative, Blackstone Federal
Hey there, I’m Kristina Britt. I lead the creative and design practice, Blackstone Studios, for Blackstone Federal in Arlington Virginia, where we work hand in hand with the Department of Homeland Security.I wasn’t always working in the Federal Government…in fact, a just a few... Read More →


Wednesday September 18, 2019 8:40am - 9:10am
Georgetown University Hotel & Conference Center 3800 Reservoir Rd NW, Washington, DC 20057, USA

9:10am

Utilizing Internal Communications to Drive Organizational Change in a Government Agency - U.S. PATENT AND TRADEMARK OFFICE
Organizational change remains a hot-button issue, especially among government agencies. Unfortunately, internal communication is often an afterthought to change initiatives. Often, leaders analyze budgets, survey results, policies, laws, and other data, then decide on a course of action, and lastly try to figure out how to get employees to understand and embrace change. This is a mistake. Is it any surprise that despite all the literature, coursework, and consulting available to leaders and organizations today, 70% of all changes still fail?

Hear how the U.S. Patent and Trademark Office has proposed that leaders need to begin with the end in mind, including ways to help you:

  • Ensure that there is an internal communication professional at the table at the beginning and throughout any change effort
  • Discover the intricacy of implementing a communications strategy that impacts all employees
  • Recognize employee concerns and taking them into consideration while implementing change
Jon Abboud, Lead, Internal Communications
U.S. PATENT AND TRADEMARK OFFICE

Speakers
avatar for Jon Abboud

Jon Abboud

Lead, Internal Communications, U.S. Patent & Trademark Office
Jon Abboud is a communication and change management leader who is passionate about promoting growth at all levels of organizations through investing in people.Abboud's mind is always open to opportunities that will expand his professional horizons and engage his leadership skills.A... Read More →


Wednesday September 18, 2019 9:10am - 9:45am
Georgetown University Hotel & Conference Center 3800 Reservoir Rd NW, Washington, DC 20057, USA

9:45am

Creating an Authentic Internal Communications Plan to Build Trust & Shape Organizational Ambassadors - GREATER SACRAMENTO ECONOMIC COUNCIL
Keeping employees involved in all aspects of internal communications within a government agency allows for authentic and interactive communications that can also engage and retain employees. Building successful employee relationships through proper communication channels is key when considering employee engagement.

This session from Greater Sacramento Economic Council will provide you with insight on key best practices with real-life examples of what works, including:
  • How authentic communication builds trust, creates organizational ambassadors and truly allows for consistent external messaging
  • Why internal communications can sometimes create difficult communication processes within agencies
  • Understanding that communication happens authentically but also with intention
 
Petula Burks, Communications & PR Director
GREATER SACRAMENTO ECONOMIC COUNCIL


Speakers
avatar for Petula Burks

Petula Burks

Communications & PR Director, Greater Sacramento Economic Council
After spending nearly, a decade in local government handling media relations, growing social media presence, standardizing marketing and messaging, working closely with administrations and elected officials, coordinating, producing, and marketing events, researching and gathering... Read More →


Wednesday September 18, 2019 9:45am - 10:20am
Georgetown University Hotel & Conference Center 3800 Reservoir Rd NW, Washington, DC 20057, USA

10:20am

Morning Refreshments & Networking Break
Enjoy complimentary coffee, tea, and other refreshments as you network with your peers.

Wednesday September 18, 2019 10:20am - 10:40am
Georgetown University Hotel & Conference Center 3800 Reservoir Rd NW, Washington, DC 20057, USA

10:40am

Use Internal Communications to Recognize Employee Success - THE UN FOUNDATION
Part of engaging employees is recognizing when they are doing well. Creating an environment within your internal communications team or office that allows for employees to feel that they are worthy and to recognize that they are doing something right, also keeps them excited and happy.

When agencies aren't recognizing or telling their employees to "keep up the good work" that usually means those employees are realizing their worth and starting to think about looking elsewhere for work.

Learn how The UN Foundation recognized the successes of its employees, including how to:

  • Engage and excite employees to increase workflow
  • Retain employees by celebrating their successes
  • Create a system to show employees their value within their role

Danielle Marks, Internal Communications Lead
THE UN FOUNDATION

Speakers
avatar for Danielle Marks

Danielle Marks

Internal Communications Lead, The UN Foundation


Wednesday September 18, 2019 10:40am - 11:15am
Georgetown University Hotel & Conference Center 3800 Reservoir Rd NW, Washington, DC 20057, USA

11:15am

5 Reasons Why Internal Communications Plans Fail and What to Do Instead - THE NATURE CONSERVANCY
In the past 5 years, The Nature Conservancy has gone through a massive evolution. The 68-year-old environmental organization has redefined its mission, launched a new global conservation plan, expanded its work to reach 72 countries and is facing a major leadership transition for the first time in a decade. The Internal Communications team, mission and strategy has been completely rebuilt to give employees the guidance, connection and empowerment they need to successfully navigate the changes. In the process, the team has learned the 5 key things that make the difference in whether top leaders’ organizational change efforts fail or succeed in bringing staff along.

Learn how the Nature Conservancy avoided common traps of internal communications evolution, including how to:

  • Use creative and affordable new tools for outreach
  • Create mediums that allow for improved leadership conversations
  • Connect emotionally with staff, and how to survive (and thrive) through regular employee feedback

Shannon Crownover, Director, Internal Communications
THE NATURE CONSERVANCY

Caroline Spruill, Senior Manager, Leadership Communications
THE NATURE CONSERVANCY

Speakers
avatar for Caroline Spruill

Caroline Spruill

Senior Manager, Leadership Communications, The Nature Conservancy
Caroline Spruill a big picture thinker and a creative problem solver who loves to connect dots and set people up for success. As the Senior Manager for Leadership Communications at The Nature Conservancy, Caroline is part of a small-but-mighty team responsible for using strategic... Read More →
avatar for Shannon Crownover

Shannon Crownover

Director, Internal Communications, The Nature Conservancy
Shannon Crownover, Director, Internal Communications, The Nature ConservancyShannon has 20 years' experience in non-profit leadership, having served organizations in numerous roles including executive team, local and international government relations, conservation field program management... Read More →


Wednesday September 18, 2019 11:15am - 11:50am
Georgetown University Hotel & Conference Center 3800 Reservoir Rd NW, Washington, DC 20057, USA

11:50am

Lunch With Your Peers
Keep the conversation going and join the group for a casual lunch at Georgetown University Hotel and Conference Center.

Don't miss this change to continue networking with your peers!

*Lunch will be provided.

Wednesday September 18, 2019 11:50am - 1:20pm
Georgetown University Hotel & Conference Center 3800 Reservoir Rd NW, Washington, DC 20057, USA

1:20pm

Managing Internal Communications in a Shared Mission Environment - DEPARTMENT OF HOMELAND SECURITY
Creating a proper internal communications team allows for employees to work together and collaborate on projects, while also keeping them happy and engaged. Bringing like-minded internal communications individuals together can create a positive environment that allows for team building and brainstorming.

Discover how the Department of Homeland Security created an internal communications team that thrives on collaboration and learn how to:

  • Foster creativity within internal communications to allow teams to come together
  •  Create an internal communications team within your agency that brings positive ideas to the table
  • Engage your internal communications employees to increase collaboration 

Kiesha Gebreyes, Director, Internal Communications
DEPARTMENT OF HOMELAND SECURITY 

Speakers
avatar for Kiesha Gebreyes

Kiesha Gebreyes

Director, Internal Communications, Department of Homeland Security


Wednesday September 18, 2019 1:20pm - 2:05pm
Georgetown University Hotel & Conference Center 3800 Reservoir Rd NW, Washington, DC 20057, USA

2:05pm

Journey to Excellence: Improving Internal Communications Channels to Increase Employee Engagement - DEPARTMENT OF VETERANS AFFAIRS
For five years, the Department of Veterans Affairs had no formal Office of Internal Communications – even though VA had nearly 370,000 employees and was equivalent in size to a Fortune Seven organization. In 2016, VA launched a new Office of Internal Communications.  The office reached more than 110,000 employees per day via its online news blog, employees gave VA communications high marks and employee engagement scores then jumped up across the organization.

Hear how The Department of Veterans Affairs took charge of their internal communications channels, and gain an inside look at ways to:
  • Inspire employees to communicate and in turn, provided the best possible service externally
  • Research what employees were looking for to move the engagement path forward
  • Create a communications channel that offers two-way feedback and a top-down, bottom-up system to publish articles
  • Acquire leadership buy-in of the new engagement strategy


Ann Scholl, Director of Internal Communications
DEPARTMENT OF VETERANS AFFAIRS


Speakers
avatar for Ann Scholl

Ann Scholl

Director, Internal Communications, U.S. Department of Veterans Affairs
Ann Scholl is Director of Internal Communications for the Department of Veterans Affairs (VA), an organization with nearly 370,000 employees. During her 25-year career in public affairs, she has led strategic communications efforts at three cabinet-level agencies and in the private... Read More →


Wednesday September 18, 2019 2:05pm - 2:40pm
Georgetown University Hotel & Conference Center 3800 Reservoir Rd NW, Washington, DC 20057, USA

2:40pm

Afternoon Refreshments & Networking Break
Enjoy complimentary coffee, tea, and other refreshments as you network with your peers.

Wednesday September 18, 2019 2:40pm - 3:00pm
Georgetown University Hotel & Conference Center 3800 Reservoir Rd NW, Washington, DC 20057, USA

3:00pm

You Spoke, We Listened: Improving Employee Engagement & Boosting Morale on a Tight Budget - STATE OF MISSOURI
Creating a communications strategy to improve employee engagement can be tough, when you don’t have much of a budget to work with. It can be especially hard during a time of significant change within an agency. Using existing tools and staff, Missouri Department of Commerce & Insurance listened and responded to the needs of their internal staff.

Learn how Missouri Department of Commerce & Insurance converted their chief critics into becoming their best ambassadors, including how to:
  • Use the complaints and criticisms of your department workforce to help you build a successful strategy for internal communications.
  • Create communication surveys to help you track metrics you'll need to report your progress to leadership.
  • Incorporate a communications plan to make your internal audience your biggest cheerleaders

Lori Croy, Director of Communications
MISSOURI DEPARTMENT OF COMMERCE & INSURANCE


Speakers
avatar for Lori Croy

Lori Croy

Director of Communications, Missouri Department of Commerce & Insurance
Lori is the director of communications for the Missouri Department of Commerce and Insurance. Her focus is on helping Missouri citizens understand “who we are, what we do and how we can help them.”  In addition, she is responsible for communicating with industry partners in the... Read More →


Wednesday September 18, 2019 3:00pm - 3:35pm
Georgetown University Hotel & Conference Center 3800 Reservoir Rd NW, Washington, DC 20057, USA

3:35pm

Your Lever for Increasing Government Employee Engagement: The Critical Role of Psychological Safety - US NAVY
Research conducted within a US Navy laboratory points to the powerful role of psychological conditions on civilian employee engagement levels. Specifically, psychological safety has a significant impact on employee engagement and vice-versa. Based on the research results, a pilot program for increasing employee engagement is underway and initial results are promising.

In this session from US Navy, you will learn how to:

  • Understand the connections between employee engagement and psychological conditions
  • Learn simple strategies for increasing employee engagement through psychological safety
  • Explore private sector perspectives on psychological safety  
  • Gain tools, lessons learned, and practical tips for implementing the approach in your organization


Sandy Zehr, Division Manager, Corporate Communications
US NAVY

Speakers
avatar for Sandy Zehr

Sandy Zehr

Division Manager, Corporate Communications, US Navy
Dr. Sandy Zehr serves as the Division Manager for the Corporate Communications Division and is the Director of Congressional & Public Affairs for Naval Surface Warfare Center, Crane Division. Sandy and his staff serve as the principal advisors to NSWC Crane regarding policy decisions... Read More →


Wednesday September 18, 2019 3:35pm - 4:10pm
Georgetown University Hotel & Conference Center 3800 Reservoir Rd NW, Washington, DC 20057, USA

4:10pm

Employee Engagement & Internal Communications Thought Leader Speaker Panel
Still have questions? Get them answered now. Dive into topics you want to hear more about & collaborate with your peers on the hottest topics of the day.


Moderator:
Kristina Britt, Manager of Creative, BLACKSTONE FEDERAL

Panelists:
Paul Antico, Film Producer, ANTICIPATE MEDIA
Heather Neisworth, Senior Director, Internal Communications, FEMA
Lori Croy, Director of Communications, MISSOURI DEPARTMENT OF COMMERCE & INSURANCE



Moderators
avatar for Kristina Britt

Kristina Britt

Manager of Creative, Blackstone Federal
Hey there, I’m Kristina Britt. I lead the creative and design practice, Blackstone Studios, for Blackstone Federal in Arlington Virginia, where we work hand in hand with the Department of Homeland Security.I wasn’t always working in the Federal Government…in fact, a just a few... Read More →

Speakers
avatar for Lori Croy

Lori Croy

Director of Communications, Missouri Department of Commerce & Insurance
Lori is the director of communications for the Missouri Department of Commerce and Insurance. Her focus is on helping Missouri citizens understand “who we are, what we do and how we can help them.”  In addition, she is responsible for communicating with industry partners in the... Read More →
avatar for Heather Neisworth

Heather Neisworth

Senior Director, Internal Communcations, FEMA
avatar for Paul Antico

Paul Antico

Film Producer, Anticipate Media
Paul has been creating digitally based art in some form for over 35 years, and has been a professional internal and external communicator for nearly 30 years. Paul is also a skilled emergency response planner, and a counterterrorism professional who knows how to marry art, science... Read More →


Wednesday September 18, 2019 4:10pm - 4:45pm
Georgetown University Hotel & Conference Center 3800 Reservoir Rd NW, Washington, DC 20057, USA

4:45pm

Close of Day One | Networking Reception
Enjoy complimentary drinks on us as you continue the conversation with your peers.

Wednesday September 18, 2019 4:45pm - 6:30pm
Georgetown University Hotel & Conference Center 3800 Reservoir Rd NW, Washington, DC 20057, USA

7:00pm

Optional Dining Opportunity with Your Peers
We've made reservations at a few local hot spots. If you're interested in continuing the conversation and would like to dine out with your peers - please see an ALI representative.

Wednesday September 18, 2019 7:00pm - 9:00pm
Georgetown University Hotel & Conference Center 3800 Reservoir Rd NW, Washington, DC 20057, USA
 
Thursday, September 19
 

TBA

General Session, Day 2
Thursday September 19, 2019 TBA
Georgetown University Hotel & Conference Center 3800 Reservoir Rd NW, Washington, DC 20057, USA

8:00am

Welcome Back - Continental Breakfast & Networking
Coffee and continental breakfast will be ready at 8:00 a.m.

Thursday September 19, 2019 8:00am - 8:30am
Georgetown University Hotel & Conference Center 3800 Reservoir Rd NW, Washington, DC 20057, USA

8:30am

Attendee Feedback, Recap from Day 1 & Chairperson's Address: How to Drive Employee Engagement Within Your Agency - led by BLACKSTONE FEDERAL
Rapidly evolving employee engagement within agencies provides a variety of opportunities for government, in addition to challenges. Don't allow fear to hold you back from driving employee engagement within your agency.

See live examples of how other agencies have successfully navigated and managed the transformation.

Kristina Britt, Manager of Creative
BLACKSTONE FEDERAL


Speakers
avatar for Kristina Britt

Kristina Britt

Manager of Creative, Blackstone Federal
Hey there, I’m Kristina Britt. I lead the creative and design practice, Blackstone Studios, for Blackstone Federal in Arlington Virginia, where we work hand in hand with the Department of Homeland Security.I wasn’t always working in the Federal Government…in fact, a just a few... Read More →


Thursday September 19, 2019 8:30am - 9:15am
Georgetown University Hotel & Conference Center 3800 Reservoir Rd NW, Washington, DC 20057, USA

9:15am

Mission, Message, & Media: How to Create and Sustain Engagement Among a Highly Skilled and Diverse Workforce - NATIONAL TRANSPORTATION SAFETY BOARD
Creating a work environment where people feel supported, appreciated and motivated isn’t rocket science; but it does take work. And it starts at the top of your organization.

In this presentation, learn what leaders can both do and say to create and sustain a highly-engaged workforce. Also, hear how three basic principles of effective communication can empower leaders to accomplish this:

  1. Mission: Tie the work people do to the reason (or purpose) your organization exists
  2. Message: Ensure leaders’ external messages are consistent with the organization’s internal value system
  3. Media: Use modern forms of technology to maximize opportunities to make authentic connections with staff

Michael Hughes, Communications Liason
NATIONAL TRANSPORTATION SAFETY BOARD


Speakers
avatar for Michael Hughes

Michael Hughes

Communications Liason, National Transportation Safety Board


Thursday September 19, 2019 9:15am - 9:50am
Georgetown University Hotel & Conference Center 3800 Reservoir Rd NW, Washington, DC 20057, USA

9:50am

Morning Refreshments & Networking Break
 Enjoy complimentary coffee, tea, and other refreshments as you network with your peers.

Thursday September 19, 2019 9:50am - 10:10am
Georgetown University Hotel & Conference Center 3800 Reservoir Rd NW, Washington, DC 20057, USA

10:10am

Peer-to-Peer Benchmark Session: Collaborate & Benchmark Employee Engagement & Internal Communications Strategies
You've heard a number of presentations, now it's your turn to discuss your most pressing issues, benchmark best practices, and provide solutions to your peers.

Around the room you will find a number of challenges that were submitted. Choose the one that you're either struggling with, or have overcome.

As a group, you will discuss strategies and techniques to overcome the assigned challenge.

Thursday September 19, 2019 10:10am - 10:45am
Georgetown University Hotel & Conference Center 3800 Reservoir Rd NW, Washington, DC 20057, USA

10:45am

Launching Core Values and Shaping Culture with Multi-Faceted Internal Communications - ARGONNE NATIONAL LABORATORY
In this session, discover how Argonne National Laboratory will share how the 70-year-old lab launched the first update of their Core Values in 10 years.  When the bi-annual employee engagement survey results showed downward trends in work environment, the communications team joined with senior leadership to reshape the culture.

Learn how Argonne National Laboratory leveraged everything from town hall meetings and blogs to park benches and an artistic showcase to galvanize understanding and support for the Core Values and the behaviors that will shape the desired culture. Leave this session with tips to help you:

  • Collect data that will illuminate the path
  • Understand why grassroots engagement is essential
  • Conquer inertia with creativity and perseverance

Leslie Krohn, Strategic Global Communications Chief
ARGONNE NATIONAL LABORATORY

Speakers
avatar for Leslie Krohn

Leslie Krohn

Strategic Global Communications Chief, Argonne National Labratory


Thursday September 19, 2019 10:45am - 11:20am
Georgetown University Hotel & Conference Center 3800 Reservoir Rd NW, Washington, DC 20057, USA

11:20am

Afternoon Refreshments & Networking Break
Grab some light bites and keep the networking going!


Thursday September 19, 2019 11:20am - 11:40am
Georgetown University Hotel & Conference Center 3800 Reservoir Rd NW, Washington, DC 20057, USA

11:30am

Transforming Internal Communications to Engage and Empower Employees and Meet Business Goals - U.S. ENVIRONMENTAL PROTECTION AGENCY
Following a reorganization in 2018, EPA’s new Office of Mission Support lacked a comprehensive internal communications strategy. To better understand the needs of their customers, they conducted employee focus groups, leadership interviews and surveys. This information was used to develop a strategic approach to providing employees with information essential to their jobs. The ‘One Voice’ program focuses on five guidelines for creating content: highlighting benefits, focusing on people, using conversational language, making the important interesting, and including powerful visuals.

Learn how you can transform your internal communications, including:

  • Methods for understanding your audiences
  • Guidelines for developing communications that people will read and act on
  • Practical strategies for inspiring employees to change that have been successful at EPA
  • How to create big change with few resources

Michelle Gebhart, Customer Advocacy & Communication Division
U.S. ENVIRONMENTAL PROTECTION AGENCY

John Martin, Communications Director, Office of Environmental Information
U.S. ENVIRONMENTAL PROTECTION AGENCY


Speakers
avatar for Michelle Gebhart

Michelle Gebhart

Customer Advocacy and Communication Division, U.S. Enviornment Protection Agency
avatar for John Martin

John Martin

Communications Director, Office of Environment Information, U.S. Environmental Protection Agency


Thursday September 19, 2019 11:30am - 12:05pm
Georgetown University Hotel & Conference Center 3800 Reservoir Rd NW, Washington, DC 20057, USA

12:05pm

Engaging, Connecting and Communicating with a Mobile Workforce in a Government Agency - THE U.S. SECRET SERVICE
Keeping employees engaged and connected is difficult for The Secret Service, when the majority of employees are mobile and working alongside the nation’s top officials. Using mobile tools to communicate with employees that aren’t near a computer and aren’t checking their mobile phones regularly, allow for messages and internal communications to be relayed to employees, even when they aren’t within usual business hours.

Hear how The Secret Service connected and engaged their mobile workers, including tips to help you:

  • Implement a mobile tool, SPARK, to increase employee engagement
  • Allow for employees to use mobile applications to ask questions between their colleagues and executives
  • Create tactics to do more with less, including small budgets

Catherine Milhoan, Director, Communications
THE U.S. SECRET SERVICE


Speakers
avatar for Catherine Milhoan

Catherine Milhoan

Director, Communications, The U.S. Secret Service
Cathy L. Milhoan is the Director of Communications for the U.S. Secret Service. In this role she is responsible for the planning, coordination and administration of the agency’s public affairs program. She is the primary spokesperson for the Secret Service and oversees a team of... Read More →


Thursday September 19, 2019 12:05pm - 12:40pm
Georgetown University Hotel & Conference Center 3800 Reservoir Rd NW, Washington, DC 20057, USA

12:40pm

Training Wrap-Up: Key Takeaways, Raffle & Final Questions
Take this time to digest all that you've learned these past 3 days. Share your golden nugget &  biggest takeaway with the group. In this wrap-up, organize your thoughts and prepare your next steps as you return to the office. We'll also announce the final raffle winner!

Speakers
avatar for Kristina Britt

Kristina Britt

Manager of Creative, Blackstone Federal
Hey there, I’m Kristina Britt. I lead the creative and design practice, Blackstone Studios, for Blackstone Federal in Arlington Virginia, where we work hand in hand with the Department of Homeland Security.I wasn’t always working in the Federal Government…in fact, a just a few... Read More →


Thursday September 19, 2019 12:40pm - 1:00pm
Georgetown University Hotel & Conference Center 3800 Reservoir Rd NW, Washington, DC 20057, USA

1:00pm

Close of Training | Thank You For Joining Us
Thank you for joining us. Please be sure to check your email for the following:
  • Access to Dropbox which will include a copy of all presentations and a contact list of your training peers.
  • Past Attendee promotion code to be used on a future training or to be passed along to a colleague.
We hope to see you at a future ALI training! 

Thursday September 19, 2019 1:00pm - 1:15pm
Georgetown University Hotel & Conference Center 3800 Reservoir Rd NW, Washington, DC 20057, USA