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Thursday, September 19 • 11:30am - 12:05pm
Transforming Internal Communications to Engage and Empower Employees and Meet Business Goals - U.S. ENVIRONMENTAL PROTECTION AGENCY

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Following a reorganization in 2018, EPA’s new Office of Mission Support lacked a comprehensive internal communications strategy. To better understand the needs of their customers, they conducted employee focus groups, leadership interviews and surveys. This information was used to develop a strategic approach to providing employees with information essential to their jobs. The ‘One Voice’ program focuses on five guidelines for creating content: highlighting benefits, focusing on people, using conversational language, making the important interesting, and including powerful visuals.

Learn how you can transform your internal communications, including:

  • Methods for understanding your audiences
  • Guidelines for developing communications that people will read and act on
  • Practical strategies for inspiring employees to change that have been successful at EPA
  • How to create big change with few resources

Michelle Gebhart, Customer Advocacy & Communication Division
U.S. ENVIRONMENTAL PROTECTION AGENCY

John Martin, Communications Director, Office of Environmental Information
U.S. ENVIRONMENTAL PROTECTION AGENCY


Speakers
avatar for Michelle Gebhart

Michelle Gebhart

Customer Advocacy and Communication Division, U.S. Enviornment Protection Agency
avatar for John Martin

John Martin

Communications Director, Office of Environment Information, U.S. Environmental Protection Agency


Thursday September 19, 2019 11:30am - 12:05pm EDT
Georgetown University Hotel & Conference Center 3800 Reservoir Rd NW, Washington, DC 20057, USA