In the past 5 years, The Nature Conservancy has gone through a massive evolution. The 68-year-old environmental organization has redefined its mission, launched a new global conservation plan, expanded its work to reach 72 countries and is facing a major leadership transition for the first time in a decade. The Internal Communications team, mission and strategy has been completely rebuilt to give employees the guidance, connection and empowerment they need to successfully navigate the changes. In the process, the team has learned the 5 key things that make the difference in whether top leaders’ organizational change efforts fail or succeed in bringing staff along.
Learn how the Nature Conservancy avoided common traps of internal communications evolution, including how to:
- Use creative and affordable new tools for outreach
- Create mediums that allow for improved leadership conversations
- Connect emotionally with staff, and how to survive (and thrive) through regular employee feedback
Shannon Crownover, Director, Internal Communications
THE NATURE CONSERVANCYCaroline Spruill, Senior Manager, Leadership Communications
THE NATURE CONSERVANCY
