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Wednesday, September 18 • 11:15am - 11:50am
5 Reasons Why Internal Communications Plans Fail and What to Do Instead - THE NATURE CONSERVANCY

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In the past 5 years, The Nature Conservancy has gone through a massive evolution. The 68-year-old environmental organization has redefined its mission, launched a new global conservation plan, expanded its work to reach 72 countries and is facing a major leadership transition for the first time in a decade. The Internal Communications team, mission and strategy has been completely rebuilt to give employees the guidance, connection and empowerment they need to successfully navigate the changes. In the process, the team has learned the 5 key things that make the difference in whether top leaders’ organizational change efforts fail or succeed in bringing staff along.

Learn how the Nature Conservancy avoided common traps of internal communications evolution, including how to:

  • Use creative and affordable new tools for outreach
  • Create mediums that allow for improved leadership conversations
  • Connect emotionally with staff, and how to survive (and thrive) through regular employee feedback

Shannon Crownover, Director, Internal Communications

Caroline Spruill, Senior Manager, Leadership Communications

avatar for Caroline Spruill

Caroline Spruill

Senior Manager, Leadership Communications, The Nature Conservancy
Caroline Spruill a big picture thinker and a creative problem solver who loves to connect dots and set people up for success. As the Senior Manager for Leadership Communications at The Nature Conservancy, Caroline is part of a small-but-mighty team responsible for using strategic... Read More →
avatar for Shannon Crownover

Shannon Crownover

Director, Internal Communications, The Nature Conservancy
Shannon Crownover, Director, Internal Communications, The Nature ConservancyShannon has 20 years' experience in non-profit leadership, having served organizations in numerous roles including executive team, local and international government relations, conservation field program management... Read More →

Wednesday September 18, 2019 11:15am - 11:50am EDT
Georgetown University Hotel & Conference Center 3800 Reservoir Rd NW, Washington, DC 20057, USA