This session will explore the motivating power of strategic communications, which speaks to the hopes and values of your audience in order to connect with them in a meaningful way. It will also explore the power of storytelling to help you make sense of a given situation and understand what role you play within your organization.
In this interactive workshop, you will learn to motivate and connect with employees with three simple steps:
- Frame it first: The first thing you say about a topic influences all of the perceptions and judgments that follow
- Emphasize the positive: use positive language to describe the information you are communicating
- The science of storytelling: create exciting and interesting stories to motivate and emphasize positive communications
Eric Zimmerman, Director
HATTWAY COMMUNICATIONS
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