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Wednesday, September 18 • 9:10am - 9:45am
Utilizing Internal Communications to Drive Organizational Change in a Government Agency - U.S. PATENT AND TRADEMARK OFFICE

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Organizational change remains a hot-button issue, especially among government agencies. Unfortunately, internal communication is often an afterthought to change initiatives. Often, leaders analyze budgets, survey results, policies, laws, and other data, then decide on a course of action, and lastly try to figure out how to get employees to understand and embrace change. This is a mistake. Is it any surprise that despite all the literature, coursework, and consulting available to leaders and organizations today, 70% of all changes still fail?

Hear how the U.S. Patent and Trademark Office has proposed that leaders need to begin with the end in mind, including ways to help you:

  • Ensure that there is an internal communication professional at the table at the beginning and throughout any change effort
  • Discover the intricacy of implementing a communications strategy that impacts all employees
  • Recognize employee concerns and taking them into consideration while implementing change
Jon Abboud, Lead, Internal Communications

avatar for Jon Abboud

Jon Abboud

Lead, Internal Communications, U.S. Patent & Trademark Office
Jon Abboud is a communication and change management leader who is passionate about promoting growth at all levels of organizations through investing in people.Abboud's mind is always open to opportunities that will expand his professional horizons and engage his leadership skills.A... Read More →

Wednesday September 18, 2019 9:10am - 9:45am EDT
Georgetown University Hotel & Conference Center 3800 Reservoir Rd NW, Washington, DC 20057, USA